According to the two-step flow theory, public opinion is formed by the views of people who have done what?

According to the two-step flow theory, public opinion is formed by the views of people who have done what?

• A. Read headlines without evaluating content
• B. Have evaluated information and express opinions to others
• C. Follow random social media posts
• D. Avoid sharing information with others

Answer: (B)

Two-step flow theory shows that media influence doesn’t spread directly to everyone; it goes first to opinion leaders who actively process what they see or read and then share those interpreted views with others in their social networks. So the most accurate idea is that public opinion is formed by people who have evaluated information and express opinions to others. This matters because it highlights the role of critical processing and interpersonal communication in shaping perceptions, not just passive exposure to headlines or random posts, and it explains why influencing a few credible voices can ripple outward through a community.

Two-step flow theory shows that media influence doesn’t spread directly to everyone; it goes first to opinion leaders who actively process what they see or read and then share those interpreted views with others in their social networks. So the most accurate idea is that public opinion is formed by people who have evaluated information and express opinions to others. This matters because it highlights the role of critical processing and interpersonal communication in shaping perceptions, not just passive exposure to headlines or random posts, and it explains why influencing a few credible voices can ripple outward through a community.