In the reactive phase, which activity focuses on implementing a plan to meet stakeholder needs?

In the reactive phase, which activity focuses on implementing a plan to meet stakeholder needs?

• A. Litigation PR
• B. Environmental scanning
• C. Crisis communication
• D. Conflict resolution

Answer: (C)

In the reactive phase, the focus is on responding to an event by putting a plan into action to address stakeholder concerns. Crisis communication is the activity that fits this purpose best: it involves selecting the right spokesperson, delivering clear, timely messages, and using appropriate channels to reach stakeholders quickly and accurately. It aims to dispel rumors, acknowledge impact, and outline concrete steps the organization is taking to manage the situation, thereby meeting stakeholder needs as the issue unfolds. The other options don't align as closely: Litigation PR concentrates on messaging around legal action rather than addressing ongoing stakeholder needs in a crisis; environmental scanning is a proactive activity for spotting issues before they escalate; conflict resolution deals with resolving disputes but doesn’t describe implementing a crisis-response plan to meet stakeholder needs.

In the reactive phase, the focus is on responding to an event by putting a plan into action to address stakeholder concerns. Crisis communication is the activity that fits this purpose best: it involves selecting the right spokesperson, delivering clear, timely messages, and using appropriate channels to reach stakeholders quickly and accurately. It aims to dispel rumors, acknowledge impact, and outline concrete steps the organization is taking to manage the situation, thereby meeting stakeholder needs as the issue unfolds. The other options don't align as closely: Litigation PR concentrates on messaging around legal action rather than addressing ongoing stakeholder needs in a crisis; environmental scanning is a proactive activity for spotting issues before they escalate; conflict resolution deals with resolving disputes but doesn’t describe implementing a crisis-response plan to meet stakeholder needs.