Which action aligns with social media best practices labeled as the 70-20-12 rule?

Which action aligns with social media best practices labeled as the 70-20-12 rule?

• A. Know your audience, brand, and goals/objectives
• B. Hire a large internal communications team
• C. Post only once per month
• D. Ignore analytics altogether

Answer: (A)

The action that aligns with the 70-20-12 approach is to know your audience, brand, and goals/objectives. The idea behind this rule is that the largest portion of your social content should be purposefully designed around who you’re talking to, what your brand stands for, and what you’re trying to achieve. When you clearly understand the audience, you tailor messages, formats, and topics to deliver real value, while staying true to the brand’s voice and aligning with measurable objectives. This alignment fuels relevance, consistency, and impact, making the rest of your 70-20-12 distribution (engagement and experimentation) more effective because you’re building from a solid foundation. Hiring a large internal communications team, posting only once per month, or ignoring analytics all pull focus away from that foundational alignment. A big team doesn’t ensure content relevance or objective alignment. Infrequent posting limits reach and engagement, and ignoring analytics prevents learning and optimization that the later portions of the 70-20-12 framework rely on.

The action that aligns with the 70-20-12 approach is to know your audience, brand, and goals/objectives. The idea behind this rule is that the largest portion of your social content should be purposefully designed around who you’re talking to, what your brand stands for, and what you’re trying to achieve. When you clearly understand the audience, you tailor messages, formats, and topics to deliver real value, while staying true to the brand’s voice and aligning with measurable objectives. This alignment fuels relevance, consistency, and impact, making the rest of your 70-20-12 distribution (engagement and experimentation) more effective because you’re building from a solid foundation.

Hiring a large internal communications team, posting only once per month, or ignoring analytics all pull focus away from that foundational alignment. A big team doesn’t ensure content relevance or objective alignment. Infrequent posting limits reach and engagement, and ignoring analytics prevents learning and optimization that the later portions of the 70-20-12 framework rely on.