Which checklist item assesses audience reach?

Which checklist item assesses audience reach?

• A. Was it planned?
• B. Were all primary and secondary audiences reached?
• C. What steps can be taken to improve the success of similar programs or activities?
• D. Did the program fall within the budget set for it?

Answer: (B)

The main concept being tested is whether the outreach actually connected with the people the program aimed to reach. The item that asks if all primary and secondary audiences were reached directly checks that reach, verifying that the message or activity touched the intended groups across both core stakeholders and additional audiences. In practical terms, it’s about confirming coverage: did the communication touch the people you planned to engage, and did it do so across the expected audience segments and channels? The other items focus on planning, budgeting, or future improvements, which are important but don’t measure how widely the current message actually reached the intended audiences.

The main concept being tested is whether the outreach actually connected with the people the program aimed to reach. The item that asks if all primary and secondary audiences were reached directly checks that reach, verifying that the message or activity touched the intended groups across both core stakeholders and additional audiences. In practical terms, it’s about confirming coverage: did the communication touch the people you planned to engage, and did it do so across the expected audience segments and channels? The other items focus on planning, budgeting, or future improvements, which are important but don’t measure how widely the current message actually reached the intended audiences.